Offer “A La Carte” Access to Boost Continuity Conversion
Continuity programs give you stable and predictable income. This might help convince people to join.
Offer parts of what you provide in your continuity program (webinar, article, one-day forum access) for non-members for a one-time access fee. You should price the single access fee to make your monthly fee seem very attractive. So if your monthly fee is $79, you might want to offer a single access for a one-time webinar (that you would get for free weekly as a member) at $49.