Why?
- You might get a higher price than what you would have asked.
- You can dynamically give a price that is close to their estimate (either lower or higher.)
How?
In your sales pitch, lead them to the following question: “Now that you know so much about the product, what do you think is the price I am selling this for?” Don’t ask what they think you should sell it for, but what do they think you are selling it for. Most likely they will give a good guess, and by doing so publicly commit to it. If you know give them a price that is close (either higher or lower), they will be more likely to accept it as a fair price. This can be done face to face, on the phone, or on a web page.