Why?
There is currently a cat and mouse game going on between visitors and marketers. Marketers try to gather as much information and insight about each visitor to their website, visitors don’t like it, and try to obscure the information, even though it can be very beneficial to them (if handled correctly.) Maybe this will help.
How?
When they visit our web page, show them what is known about them in a popup window, and in a way they can, with simple clicks, correct the wrong information. This will demonstrate that the marketers are transparent about what they do, explain to the visitor why it’s important they work together for mutual benefits and give the marketers more accurate information.