Sometimes you visit a museum so large you can’t decide what to see, even in the same room, so you wonder from one exhibit to another.
A guide that lets you choose a theme and takes you to all the exhibits in that theme.
You can’t eat all of your favorites at the same time.
Make each bite part of the sandwich a different taste – tuna & mayo, smoked salmon, egg mayo & watercress, etc.
Help you protect your kids from drowning.
A swimming cap with sensors and communication unit. When the cap is underwater for a longer period (more than a few seconds), you get an alert on your device (smartphone, special receiver, etc.), so you can check on your child to make sure all is ok.
You might already use auto email sequences to communicate with your subscriber. The way it’s being done is preprogrammed. You send the emails at a certain pace, regardless of when and if at all they read them. That is not optimal.
At the end of each email have a call to action asking them to help you with just one click, something like: “Did you find this email message useful or enjoyable? Help me by simply clicking YES or NO.” The click will tell you two things: 1. They finished reading it. 2. If they liked it. You can use both to dynamically trigger the next email and also decide which email to trigger based on their reply.
One of the email’s advantages over other communication channels is that it’s a push medium. You send your message, and it gets in front of them. This is a good thing, but it might also be a disadvantage, especially if your email messages are long because they see it, think to themselves “later,” or even worse “delete.”
What if your email messages would become more pull than push. They’ll have only a subject line (the headline), and the body will just be a link. You gain two advantages: 1. They get used to this format from you, so there’s a higher probability they’ll take a look and not think “TLDR.” 2. When they do read it, it’s on your webpage where you can do a lot more than in their email client (precise tracking, pop-ups, etc.)