Facebook App for Centralizing Rating of Experiences

Why?

You see from time to time a remark or suggestion made by a friend on Facebook about a movie they saw or an exhibition they visited. Wouldn’t it be good to have a place where you can see all your friends opinions and ratings of experiences they had?

How?

A Facebook app that lets anyone rate an experience and aggregates all that are in your network. This way you can look up a movie and see who had what opinion and what is the majority trend.

 

The Inner Circle for Marketing Experiments and Results

Why?

To get ideas on what is working and what’s not.

How?

Private members only club. You can buy a membership for full price, or get a growing (depending on your contributions – the number, quality and popularity of experiments you publish) discount if you publish your tests and results. Published experiments can be anonymized, but the club operator checks all tests for validity.

 

A PDF Reader App for Marketers

Why?

You as a marketer would like to know more about the consumption of your product.

How?

A PDF reader app that the client gets for free with the PDF file you send them or they download. They can, of course, open the PDF file in any other app, but you incentive them to use your app by promising them real time up to date data, surprises, etc. The app has two primary functions:
1. Report to you their consumption of the PDF file (how often, how far they read etc.)
2. A real time communication device that adapts to how they interact with the PDF document (where they currently are, what have they already read, etc.)

 

Product Usage and Consumption Measurement for Marketers

Why?

You would like to know if your buyer does use the product you sold them and how often.

How?

Have a “sticker” or “button” that you ask them to stick to the product they bought, and a smartphone app or the device can connect to a home wifi network directly (you can offer an incentive like a discount.) You explain to them that data is anonymized, and it will help you create better products for them in the future.
Whenever they use the product (make coffee with their new machine) or consume it (read the book to their child) they “activate” the sticker. They do so by waving their smartphone near it, or pressing a small button on the sticker), and you’ll get the data through their smartphone or directly through their home wifi.

 

A Ploy to Promote a Book, Encourage Reading It and Build a Relationship With the Reader

Why?

1. Encourage the reader to buy and read the whole book.
2. A promotion ploy to get the media’s and the reader’s attention.
3. A new communication incentive for the reader.

How?

Build a game around each chapter of the book. For instance, after reading the first chapter, the reader has to realize what is the most important word, sentence, concept, etc. in that chapter. He then has to communicate this (website, email, SMS, etc.) to you. If he is correct, he gets a bonus (an extra short story about the main character, a badge, a tip, etc.) If he is not correct or a bit off he’ll get some help to arrive at the right answer. Each chapter has a different game, and if they make it to the last one, they get a big bonus.
The objective is not to make it hard, but fun and rewarding, so they are motivated to continue and maybe also spread the word about it.