Test if and how much does the headline influences and predicts the virality of a post.
Take existing blog posts and only change their headline. Track their spread and compare to the previous title. Try and find a formula that can predict virality based on these experiments.
To not influence people by the actual writing regarding the subject.
Publish only the headline. Then have people respond to it. Only then write what you wanted to write. Then people can respond to it again. Show the pre and post responses separately.
Brainstorming is mostly seen as a group activity. Doing it alone is also very productive, often times more so. This will enable the best of both.
An app that everyone in the group uses. Each member has a given amount of time as decided in advance to brainstorm alone, writing and sketching his ideas in the app, each one as a separate “card”. When the time is up, all the members see all the cards. They go through them, and either vote on wich ones they like (probably on the last round), or just get new ideas from them. Then another round of private brainstorming follows. Do it until you all decide it’s enough.
There is a disconnect between when you usually get exposed to ads and when you actually need them. You might read about a deal at work in you an email. Maybe get it in the post at home. When you need it might be on the way home a week from now, and by then you won’t remember what it was, where you put it or how to use it.
Use the smartphone or smart eyewear. It will show you what ads, deals and coupons you have around you. Point it in a direction and see all of them superimposed on the view (augmented reality). You can also scan the ads with the app and it will alert you when you are around the place advertising.
Many times you’re doing things in parallel. If you want to do your best you should really only concentrate on one thing at a time. There are, however, many tasks that can be done in parallel. Buying groceries and listening to an audiobook or a lecture. Doing 2 or 3 maintenance chores on your computer, switching between them when there’s a wait etc.
Have an online app that can track many tasks in parallel. You can start one task and a timer for it, then when you have to wait and switch to a new task you can start another timer for that as well. Both timers running in parallel until you stop them.