Continue Reading Your Physical Book on Your Ebook Reader

Why?

You are going somewhere and don’t want to carry the physical book with you, but would still want to continue reading it.

How?

A function of the ebook software on your smartphone or tablet that allows you to point the camera at the page you are currently reading in your physical book. The app will recognize it and take you to the same spot in the ebook so you can continue reading.

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December 22, 2016

Sneak a Surprise Into Your Customers Wallet or Purse

Why?

Get them to come back with delight.

How?

Stick a gift or discount coupon on coins. Make it a thin layer of transparent material, so it’s not easily detected when they get their change at the store. Print on it the coupon and sneak such a coin into the others you give them as change. Then watch them come back with delight.

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December 21, 2016

Use Strange Book Spines to Increase Sales

Why?

Help customers pay attention to your book.

How?

Before publishing your book, go to bookstores and look at the other books’ spines in the section where your book will be. Then have a spine designed for your book that stands out and would attract customers – something that will be so strange that will make them notice it compared to all other books there.

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December 21, 2016

What Would You Do if You Had One Day In …

Why?

Get advice on how to plan your one day visit to a city.

How?

Have users share their experience and knowledge of what would be the best one-day visit plan for a given city. Other can then search for the city and see many suggestions, helping them form their own plan.

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December 21, 2016

Alert for Unanswered Messages

Why?

You send a message asking the other party a question or some information but still didn’t get an answer after a while.

How?

A function of the messaging app that detects open-ended questions and alerts you after a while if no reply arrives.

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