It would be useful to find out how and when can house brands be more expensive than big brands.
A series of experiments designed to test is house brands can be more expensive, and discover the formula of how and when it can be done.
You come across an unknown stamp and want some information about it.
An app that takes a picture of the stamp identifies it and return relevant information about it (history, value, etc.)
Get to know in what and how do house brands compare to big brands, so you can decide on what’s the best price/value proposition for you.
Publish detailed comparisons showing how house brands compare to their big brand counterpart.
You are planning on taking an active vacation by visiting a foreign city and touring its sights. How much will it cost per day?
An app that lets you choose a city, the activity level (how many museums, sites, etc. you would like to visit per day), eating habits (how many hot meals, etc.), and where will you stay (to calculate travel expenses), and gives you a from-to list of expense possibilities for each item.
You want to have a month full of massive marketing. Maybe it’s the company’s birthday, or you have opened a new store, etc. How to go about doing this?
A booklet covering one month of massive action. Extensive lists of ideas to pick from, offline and online marketing, how to create lots of content from a single source, how to use content from one promotion to create the next communication storm, best practices for each offline and online channel, etc.