In some situations, it’s not necessary and trying to achieve it can be detrimental.
An essay about when and how statistical significance is not needed, with actual examples.
An easier way to navigate?
Make it work similarly to microfiche. Scroll horizontally to navigate between columns of articles, each column a different subject. Scroll vertically to navigate between articles within a given subject. Zoom in (click) on an article to see all of it.
You sent an email to your subscriber (as part of an automated sequence), and he still didn’t open it. Get him to open it next time he’s active online.
Show him a reminder with a teaser about what’s in the email you sent him. Either use a dynamic retargeting ad on the web or even a dynamic pop-up on your site.
Get to know what others think about the shop you’re about to enter.
An augmented reality app that shows you both before going in (by pointing the camera at the shop), and after your already inside (by pointing the camera at different spots in the shop), what others have written about it. General reviews, reviews on specific items, etc. you can, of course, leave you own review.
You can’t decide and need to be talked out of or into buying or doing something.
A website where visitors can get a list of reasons. All users can write a good reason and add to the list of pro and contra of buying or doing something. You can also suggest new actions and products.