Get a definitive guide to books on different subjects.
A book series. In each area publish a book of books. Each book has all the timeless classics on that subject listed. Each one with a short synopsis, a longer analysis on the main points of that book, and the reasons why it is such a timeless book.
Get the customers to what they want as quickly and as precisely as possible.
On entering the store, ask them what is their primary interest and give them a lost of options. Based on their answer give a map of where they should look first in the store. Each map is specifically made for the category of interest the customer has picked.
See if giving the visitor more control leads to better conversion (more conversion and higher quality ones.)
After the headline ask the visitor to click on one of the following sub-headlines. Each will show them the sales letter with its different parts (benefits, features, testimonials, etc.) in a different order on the page.
An experiment in a new type of film creation.
Create a story (or use a classic one.)Create a storyboard of all the scenes. Find existing video clips that will fit each scene. Some changes to the story might be needed depending on the clips you find. Edit it all into one movie. Publish the whole movie.
To shorten the time it takes to do research for a book, article, etc.
Ask people to help you with research in exchange for their name as a collaborator in the publication. You do the initial research and then share it privately with those who volunteered. They then go and do a deep dive into the subjects you found, reporting on their findings and possibly new ideas for further research. It’s much easier if you already have a name, but it might appeal to others even if you don’t, since most people will not write and publish their work. This gives them an opportunity for their work to be published.