Escalator Handrail Advertising
Why?
A new medium for advertising.
How?
Use the escalator handrail to advertise. You can sell specific lengths so that many ads fit a single escalator’s handrail.
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Who Is Exhibited Where
Why?
An interesting and useful way to plan you visit.
How?
A map overlay at different zoom levels (country, city, area) that shows who is being exhibited and where.
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Bypass the Line at the Food Market
Why?
The best food stalls at the market always have long lines waiting to be served.
How?
Accept pre-orders. You just have to go to the exclusive pre-order line and pick up your order. If it’s a dish that should be freshly made, accept orders with a time frame for pickup.
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Surprise Beacons – Real Life Messaging
Why?
Take emojis and stickers offline to real life.
How?
Incorporate into messaging systems (Facebook, Viber, a new app just for this) the ability for users to “leave” messages, emojis and stickers at real life spots in the city. When the recipient approaches the spot, the system will either show him the message or guide him to the place (a game like hot-or-cold) and then show him. The spot can be a meaningful one, or just somewhere the sender knows the recipient will be like on route home.
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Make a Record of Your Inspiration
Why?
When you see art that inspires you to do something (with your creative work or otherwise), it’s sometimes difficult to remember it later.
How?
Take a photo of the art and record your thought attached to it in text or audio.
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