“Last Mile” Augmented Reality Walking Directions

Why?

You just came out of the subway or off the bus, and need to walk to get to your destination – the address and the building. But how to get there?

How?

Open the app and scan your surroundings with it. The augmented reality app will show you what direction your destination is, and show you with on-screen instructions how to get there.

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November 7, 2016

Take the Museum Shop Into the Exhibition

Why?

Why wait until the end, let the visitors pick up an item when they are most inspired to.

How?

Place merchandise inside the exhibition right next to the exhibits themselves – the right items beside the right exhibits. This way the visitors can take a look, pick it up, and pay on their way out.

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November 6, 2016

Book Pairings in Retail

Why?

Attention and increased revenue.

How?

Promote in-store book pairings by showing 2–3 books that go together. Either because if someone liked one they would probably like the others, or just as an interesting juxtaposition.

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November 6, 2016

Food Week for Non-Food Retail Stores

Why?

A fun way to increase attention and revenue.

How?

Advertise a week for a type of food: chocolate, cookies, etc. During that week you will pair a particular specimen of the food product type with a product category at the store. For instance, if a chocolate week is going on, and it’s a bookstore, you might have dark chocolate for sale besides the wine books, chili flavored chocolate besides romantic novels, etc.

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November 6, 2016

Technical Show Program for Big Shows

Why?

It’s interesting to get to know the “behind the scenes” secrets of big shows.

How?

See a special behind the scenes show program at the show that explains in words drawing and pictures, the “making of” the show – special effects, costumes, etc.

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November 6, 2016
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