Personalized E-commerce Store Structure

Why?

Each one of us has a preferred way of organizing things. When we go to an e-commerce (or brick and mortar) store, many times it’s arranged in a way that is not comfortable or intuitive for us.

How?

Have a dynamically changing structure to the way the e-commerce store is presented to the visitor. Use both tracking data and direct input from the visitors to tailor the presentation and structure of products in the store.