Pricing by Extremes
![Price Tag](https://mydailyideas.com/wp-content/uploads/2016/06/price-tag-250x250.png)
Why?
More sales and more profit.
How?
Have only very low and very high price versions of the product or service. For instance, a book even by a known author as an ebook would cost under $5 (preferably $1), while the deluxe hardbound printed edition would be $30-$90 or more.
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