Repeating Call to Action
To grab their attention again and again.
When showing the visitor to your web page a call to action that is always visible (floating, attached to the top or bottom, etc.), don’t just “leave it there,” but change it over and over again. You can make it disappear and then reappear, change its shape, color, change its position, add a countdown, etc. The triggers can be time, scrolling, clicking, etc.