Send Them to Your Competition and Get Them to Buy From You

Why?

Winning their trust will convert them to buyers at a higher rate.

How?

If what you’re selling has competition that is good, but has an apparent flow compared to you, try directing your visitor’s attention to these by listing them and linking to them. This will increase your position (because you are confident enough to show them the competition) and their trust in you, and at the same time, they will see for themselves what is missing with the competition compared to what you offer.