Stealth Focus Groups


If people know they need to judge something they compare it to past knowledge and experience instead of simply experiencing it.


Instead of inviting people to participate in a focus group, make them believe they are just lucky enough to try the product first. Then watch their reactions to the product, how they use it or consume it.

Icons made by Freepik


December 9, 2016

Click Here to Leave a Comment Below

Leave a Reply: