Online Advertisements Log
Why?
To gather data on all the advertisements you are exposed to over your life, and analyze and try to find useful patterns.
How?
Software running in the background on all your devices, that saves every single ad you are exposed to online.
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Limited Premium Tickets for the Movies
Why?
You want to skip all the advertising before the movie and get a VIP entrance to the film in time for the start of its screening.
How?
Sell a limited number of premium tickets. Each ticket will have the time the movie starts (after all the ads) printed on it. A few minutes before this time you will make your way to an exclusive entrance and be led to your seat personally by an usher, just in time for the movie to start.
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I Will Let You Target Me Individually if I Can Controll What You Know About Me
Why?
Now you are trying to get as much information as you can about me, and I am trying to block and obscure that information.
How?
Have a single repository where we “meet.” You show me all the information you have on me, and why it is for my benefit to letting you use it, and I’ll allow you unblocked access to me and the information I permit you to use, so you can accurately target me individually.
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Crowd Sourced Ads
Why?
For the brand, it’s a double win: people creating the ads are also making their bond with that brand stronger, and the ads themselves are content and might even be good enough to use in actual campaigns.
For the ad creators, it’s also a double win: they can show their creativity to the world, and also get paid (money, prizes) if their creations are successful.
How?
A marketplace or platform for people to publish ads they create for their favorite brands. These can be in any form or size, text, image, video, etc. A brand can ask for ads, create competitions, offer prizes, etc., or just pick and choose from ads that people just made without any brand initiation. Brands choose ads to use in their campaigns and can even use all the ads as content.
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Use Laughter to Get Better Attention and More Clicks for Your Ads
Why?
If you see someone laughing, and it’s not obvious what about, you get curious.
How?
Create a video of someone laughing while staring at something that can’t be seen in the video. Something he is watching or reading on his phone, something of the frame, etc. You can even find many such videos already on YouTube and other video sharing sites. You should caption the video with a headline that leads to what you want to show them when they click. Something that also enhances their curiosity like: “Want to see what all this laughter is about? Click here!” The landing page should continue with this laughter theme and lead to your message. Only use this if you are showing this to a very precisely targeted audience. You don’t want just anyone to click. If you don’t have such a tightly targeted audience, qualify them in the caption, for example (borrowing from a classic): “Want to know why they all laughed and what about when I told them I’m going to be rich?”
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