Matchboxes With Scratch Off Surface
Why?
Advertising and engagement.
How?
Manufacture matchboxes and matchbooks with a scratch-off game printed. This can be used in advertising and promotions.
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Escalator Handrail Advertising
Why?
A new medium for advertising.
How?
Use the escalator handrail to advertise. You can sell specific lengths so that many ads fit a single escalator’s handrail.
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Augmented Reality Window on Public Transportation
Why?
So you can see as a tourist where you might want to get off the bus and explore.
How?
Have the windows (transparent LCD screens) show interesting information on places as they pass by or about to, so you can decide to get off when you see something interesting.
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An Old Idea for Advertising New Media
Why?
Use and old technique to get attention in today’s media.
How?
When posting to social media like Facebook, use an image of an old newspaper boy holding a newspaper with today’s headline. The deadline for the post you are linking to.
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Virtual Reality Ads
Why?
Attention grabbing and immersive ads could help conversions.
How?
Ads that react to the user by immersing them in a virtual reality. From a simple 360 degrees photo or video to full immersion if the user is wearing the right gear.
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