Know What Your Target Audience Is Currently Interested In
Why?
It would help you stay on target with the right message to the right audience at any given time.
How?
A service that analyzes social networks activity based on the participant’s age groups and other demographic and psychographic data available about the users of those social networks. At any given time you can see what your target audience is talking about and adjust your campaigns. Alternatively, the social networks might consider giving advertisers the same information as an add-on to the current data they provide.
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What’s Their Number One Question That Worries Them?
Why?
Because if you know what’s their number one worry is you can target them with the right hook to grab their attention.
How?
If you already know your target market (your audience) then create an ad that calls them out and asks them to help: “are you planning to open a new coffee shop? Answer this one simple question and we’ll help you – free”.
The ad goes to a landing page where you ask one question and has an input box for them to write in: “As a new entrepreneur planning opening a new coffee shop, what is the one big question you have? What is it that most worries you, that if you find the answer to would help you the most? Please answer in detail. We collect your and others’ answers and will send you a free report on how to solve your problem.”
Gather all the answers and write a report on the one question that worries the majority of them. Send it to all specifying that this is what worries most.
Then use retargeting to call out again all of the participants (pixel them on the landing page).
From now on advertise based on this question to all future people in the target market.
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Match Your Website to Your Target Audience
Why?
You probably have more than one profile (avatar) as your target audience. Using some principles of influence like authority and similarity can help project the right image for a particular visitor.
How?
Have different looks for your website, each projecting what you want to the current visitor. For instance, projecting authority to a corporate visitor might include a photo of you in a smart high-end suit giving a talk to a large corporate audience. At the same time for someone who has a small business they run from home, a more “rich guy” casual photo of you might project more authority to him. The technical solutions for doing this by keeping track of where the visitor came from, what ad or article did they read before they clicked and came to your site, etc., are already available, as well as dynamically modifying the look of your website. You should have a default look for your site, for those visitors who you don’t know enough about.
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