Books You Should Read if You Want To …
Why?
A shortcut to the best books you must read if a field.
How?
Have experts list books in different areas, from large ones like marketing to specific things like raising a child with X problem.
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A Book Showing How Similar Todays Headlines to Headlines of Past Eras
Why?
You’ll be able to see in a fun way that there is nothing new in today’s headlines.
How?
Collect headlines from the past 100 or so years, maybe a page for each year. Select headlines where you can see the similarities.
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Find This Book in Your Language of Choice
Why?
You see a book that looks interesting, but you would like to read it in your mother tongue.
How?
An app where you can scan the book’s barcode or take a photo of the cover, and you’ll get a list of all editions in all languages published and available. The app can also show you where you can get the version you are looking for online or offline where you are currently.
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Pricing Techniques in Marketing
Why?
There are many situations and many ways to price. Which pricing is good for what situation?
How?
A book that covers everything from why and when is a yes or no choice to a price is the best, to the sophisticated techniques of multiple pricing options for different segments of the market (up to the individual as a segment.) The book should cover amongst other subjects at least these: the psychology that make these work, the strategic decisions of pricing as a part of branding, the tactical solutions to different situations, publishing prices – when and how, when not to publish prices, take away marketing for higher prices, when is it good to compete on price (and when not to), price elasticity, price, and competition, how to use pricing as a motte, how to have the customer tell you the actual price they’re willing to pay.
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How to Be a Great Puzzle Solver
Why?
For fun and to develop your mind.
How?
A book about the general techniques, methods and theories for solving different kinds of puzzles. Should be comprehensive, teach the underlying methods and how they work and not just give solutions to specific examples of puzzles.
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