You want to build a personal brand and don’t have the knowledge or time to do it yourself.
An agency that specializes in personal brand building. They work with you on everything from the conception of the character, story, strategy and tactics, and then execute continuously to build the brand.
Even though you always get a sheet with instructions, a video would be even better.
Have a website where either the manufacturers or anyone else (maybe a local guy vying for this kind of work) shows you in videos how to build the different types of furniture from major retailers.
The best list to have is of paying customers. This will make sure you have only customers on your main list.