Escalator Handrail Advertising
Why?
A new medium for advertising.
How?
Use the escalator handrail to advertise. You can sell specific lengths so that many ads fit a single escalator’s handrail.
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The Positive Channel
Why?
To get rid of all the negativity and want to see something positive, relaxing and happy.
How?
A video channel dedicated to showing only positive videos. They don’t have to be exciting, just showing everyday scenes with normal people living in a happy moment in time.
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Only Movie Trailers Channel
Why?
To give film studios and distributors a channel to advertise to raving fans in local markets.
How?
Build an audience of hardcore movie fans, who like to watch movie trailers. Get the studios to pay for showing their trailers on this channel. Then also sell pre-rolls to other advertisers. If done online you can tailor what a viewer sees based on his location. Viewers can also subscribe to alerts.
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A Controversial Marketing Tactic for Selling to the Affluent by Using Both Exclusivity and Free at the Same Time
Why?
- It has an appeal to the affluent market. Firstly the exclusivity, and secondly by gifting, they can show others that they are affluent.
- It shines a certain light on the brand selling it this way.
- It’s a controversial marketing ploy. Firstly because it’s only available to the affluent, which will offend many who think equality is fair. Secondly because of the contrast of high price and free within the same product.
- It makes the buyer into a distribution channel.
How?
Sell the actual product for a high price for the product category. Give the buyer two things: a guarantee it will never be sold for a lower price; “lower quality” copies to give out freely.
For instance, a book could be priced at $100 or more, and the buyer will get either a certain number of softcover copies of the book, or an ebook (better to make these personalized with his name), that he can give away to anyone for free.
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A Ploy to Promote a Book, Encourage Reading It and Build a Relationship With the Reader
Why?
- Encourage the reader to buy and read the whole book.
- A promotion ploy to get the media’s and the reader’s attention.
- A new communication incentive for the reader.
How?
Build a game around each chapter of the book. For instance, after reading the first chapter, the reader has to realize what is the most important word, sentence, concept, etc. in that chapter. He then has to communicate this (website, email, SMS, etc.) to you. If he is correct, he gets a bonus (an extra short story about the main character, a badge, a tip, etc.) If he is not correct or a bit off he’ll get some help to arrive at the right answer. Each chapter has a different game, and if they make it to the last one, they get a big bonus.
The objective is not to make it hard, but fun and rewarding, so they are motivated to continue and maybe also spread the word about it.
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