Create extreme urgency.
On your sales page, after the headline, show a floating countdown timer with the price. The price is heavily discounted and goes up very quickly (5–15 minutes?) until reaching the full price. The timer shows how much time until the next higher price is set. This floating overlay follows the buyer as he scrolls and reads through your sales letter. The timer does not have to be the same for each step nor does the price increase, but the buyer can see what the next price will be. For instance, the first or last timers can be longer. You can also have a final timer after reaching the full price, where you give the buyer some extra time to buy it full price but also get a bonus. You might want to use this tool only on the second visit of the customer.
It’s always useful to know the “why” of your clients, but most of the time what their answer to the first “why” question is not the real reason why.
An intelligent “why” questioning software. You define the first question, for instance, “why do you want this item?”, and the software poses the question to visitors of your website (triggered by certain conditions), and based on their answer, continues to intelligently form new “why” questions until the underlying truth is discovered.
Having customers more involved and interact with the products is a good thing.
A loyalty app that uses augmented reality to show the shopper what deals he can get on certain items. He just needs to point the camera at the products and see a new layer of information, small videos in a picture, badges, points, etc.
You might have occasions when you had too many customers wanting your service at the same time. Maybe you advertised an exclusive deal for the new gadget you now have in store, or maybe too many people want to get their mobile device serviced, etc. you have a long line of potential customers, and you don’t want to lose them or make them angry by having them wait in line.
Tell them approximately how long it will take, ask for their mobile number, and tell them you will call them or send a text message when they are next in line (give them five minutes to get there). They now have time to get some coffee, go shopping, etc. if you want to be even nicer, offer them a free coffee or cake coupon for a nearby place. This way the waiting time will not only pass faster, but they’ll have a much better experience, and it’s all connected to you. You have turned a potentially bad experience to both of your advantages.
The more personalized your communication is, the better relationship you will have with your clients, and the more money you will make.
As algorithms become smarter at personalization (using new AI), it becomes much easier to let an expert person make the small tweaks for each customer. The software will show you in an easily understandable way, what it “thinks” about each client and why. You can then add your insights and tweaks so that the system can do its personalization even better. Then the system will learn more about the client, and you’ll tweak it again, for each client. The better the system gets the faster and easier it will be to tweak each iteration. The faster you can tweak, the larger the client base that can be treated like this will be.