Clear the Clutter in Your Picture
Why?
You see something a bit away from you, but there are objects in the foreground obscuring your view.
How?
A smartphone app that uses the camera to show you the parts you want to see without the obstructing elements in the foreground. It does so by asking you to move the camera in an as large area as you can, scanning the scene up and down, left and right. You then choose the distant object you want to see, and the app will work out – using the multiple exposures it continuously takes when you move the phone around – how to build a picture without the obstructions in the foreground.
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A Possible Solution to the Ad Clutter Problem While Increasing Ad Effectiveness at the Same Time
Why?
Many users seem to be fed up with the large amount of ads they get on many online publication sites (news, blogs, etc.)
A new way is needed that is better for everybody, the publisher, the advertiser, and the reader.
How?
Do not display any ads on the page anywhere. Only show one ad at a certain point, based on time, intent, behavior, etc. This will get rid of the clutter of ads, will be much more targeted (behavior, etc.) and will be more effective because to continue the reader has to interact with the ad (if only to dismiss it.) This can be repeated based again on behavior with a new ad and so on.
Fewer ads, higher price per ad impression, higher conversions (because of the precise targeting and required interaction.)
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