Encourage people to buy on the first day of availability (or pre-order), and make these into a collector’s item.
Print special dust covers that only those who buy the book on the first day get.
Can also be done with other products like games, playing cards, toys, etc.
For card lovers, manufacturers, historians, and collectors.
A website cataloging all playing card designs know to man. From the distant past to the latest ones. People can also submit their designs and manufacturers can find new designs among these.