Tag Archives forControl

Help Your Kids Know What’s Best to Avoid Online

Why?

You either try to control what your kids can access online (but you can’t control every device they might use), or you trust them to know. Why not help them do the right thing?!

How?

A browser extension that does not block specific types of sites (pornographic, unsuitable horror, etc.) but instead shows the child a message saying something like “this is probably not suitable for you because it contains … You can go ahead and browse the site, but I suggest you don’t. It’s your decision, and I trust you to make the right one.” He can then choose whether to leave or stay.

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December 24, 2016

Interactive Sales Page – an Experiment

Why?

See if giving the visitor more control leads to better conversion (more conversion and higher quality ones.)

How?

After the headline ask the visitor to click on one of the following sub-headlines. Each will show them the sales letter with its different parts (benefits, features, testimonials, etc.) in a different order on the page.

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November 13, 2016

In-Ear Headphones With Sound Pass-Through Control

Why?

Combine the benefits of ear buds (hearing your surroundings) with the benefits of in-ear (noise reduction) headphones.

How?

In-ear headphones that can block or pass through the surrounding sounds controlled by the user.

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November 12, 2016

Start With the Price

Why?

Your visitor will scroll to the bottom of your web page anyway, to check the price. This way you can take control.

How?

Start with the price first, take control of your visitor’s mind and lead them. You need to make him want to continue by using a good hook like, “we have payment plans,” or using a price he will lose by not taking action, or some intrigue, curiosity, etc.

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October 29, 2016