The Most Unconventional Counterintuitive Techniques That Work
Why?
Do things that work.
How?
Publish detailed teachings, of unconventional, counterintuitive or controversial techniques that work in many different areas.
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The Surprising Insights From Stories of People in Uncommon or Frowned-Upon Situations
Why?
Wouldn’t you like to know what insights can be gleaned from a mistress, a bank robber, a bounty hunter, and other such people in – slightly controversial – situations?
How?
A website with their stories and insights. All anonymous, all surprising.
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A Controversial Marketing Tactic for Selling to the Affluent by Using Both Exclusivity and Free at the Same Time
Why?
- It has an appeal to the affluent market. Firstly the exclusivity, and secondly by gifting, they can show others that they are affluent.
- It shines a certain light on the brand selling it this way.
- It’s a controversial marketing ploy. Firstly because it’s only available to the affluent, which will offend many who think equality is fair. Secondly because of the contrast of high price and free within the same product.
- It makes the buyer into a distribution channel.
How?
Sell the actual product for a high price for the product category. Give the buyer two things: a guarantee it will never be sold for a lower price; “lower quality” copies to give out freely.
For instance, a book could be priced at $100 or more, and the buyer will get either a certain number of softcover copies of the book, or an ebook (better to make these personalized with his name), that he can give away to anyone for free.
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Controversial Campaigns Unlimited?
Why?
Controversy is sellable. It’s attention grabbing and people react to it, write about it etc.
How?
Have a secret agency that specializes in creating publicity with controversy. You as the client who want the publicity will work with the agency to pinpoint what could be used in your specific case, as well as what are the boundaries, how far can the agency go, in what areas and subjects, as well as where not to go.
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