If They Don’t Buy Now Help Them to Buy in the Future
Why?
Most people who show interest in what you are selling won’t buy from you right now. Some of them, however, might in the future.
How?
When their behavior indicates they are not going to buy from you now, get them to commit to doing it in the future. They are more likely to think about such a future commitment in abstract terms such as “I should do this” (if they are convinced they should, because of their views about themselves), and would commit more quickly. When you ask them to commit now, they will approach it in a more practical way like “I can’t buy this now, I don’t have time for it.” This is especially true if they know that what you are selling is good for them but for some reason, it is difficult for them to do it (like eating healthy or exercising.)
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How to Make Sure You Have Only Customers on Your Communication List
Why?
The best list to have is of paying customers. This will make sure you have only customers on your main list.
How?
- Find popular keywords people are looking for to solve a problem – either in your area of interest or an area you would like to enter.
- Research the subject thoroughly.
- Write a one page paper on the subject giving all the main points – anyone who reads this should save hours or days of work and still get all the good stuff.
- Sell to the same audience using these keywords online – for a low price.
Some of these steps (or all of them) can be outsourced.
The first one is the key – you have to start with what they are looking for (a solution for a problem) and give them an irresistible deal: the easy, short and very cheap way to know all they need about their problem. This is not necessarily the actual solution to their problem, but it’s the map to find the right one for them.Icons made by Freepik