You are surrounded by brands every minute of your day. When you find a brand that you like, that fits you and your lifestyle choices, don’t you want to know other brands that represent the same lifestyle in other areas of your life?
Build meta-brands that apart from being a brand themselves do not produce anything. They only curate other brands that fit the lifestyle representation of the meta-brand. You find the meta-brand either by itself or by finding one of its curated brands. In that case, the meta-brand will help you find other brands to your liking.