For the customer, it’s a fun way to get better service, deals, and other benefits. For the retailer, it’s a wealth of new information they can use in their sales funnels.
An augmented reality app. The customer points it at different items in the store and immediately gets extra information about it: reviews of other shoppers, how many “loyalty points” will he get for buying it, is there a special deal on it only for loyal customers (or only for him based on his profile), what are similar items that he might be interested in, etc. This is very similar to shopping online in that the customer is constantly giving the retailer feedback by every action they take, every item the seem interested in. It brings the benefits of online shopping to both the customer and retailer.
Research have shown that what people remember most from an experience, are the highlight and the end.
After you convinced the customer to buy your product or service and had him go through the quite laborious process of doing so online, do one last surprising, kind, and delight eliciting thing. This can be a pop up with a sincere thank you and a gift – anything that causes them to feel good, even if unrelated to their purchase.
Create extreme urgency.
On your sales page, after the headline, show a floating countdown timer with the price. The price is heavily discounted and goes up very quickly (5–15 minutes?) until reaching the full price. The timer shows how much time until the next higher price is set. This floating overlay follows the buyer as he scrolls and reads through your sales letter. The timer does not have to be the same for each step nor does the price increase, but the buyer can see what the next price will be. For instance, the first or last timers can be longer. You can also have a final timer after reaching the full price, where you give the buyer some extra time to buy it full price but also get a bonus. You might want to use this tool only on the second visit of the customer.
It’s always useful to know the “why” of your clients, but most of the time what their answer to the first “why” question is not the real reason why.
An intelligent “why” questioning software. You define the first question, for instance, “why do you want this item?”, and the software poses the question to visitors of your website (triggered by certain conditions), and based on their answer, continues to intelligently form new “why” questions until the underlying truth is discovered.
Having customers more involved and interact with the products is a good thing.
A loyalty app that uses augmented reality to show the shopper what deals he can get on certain items. He just needs to point the camera at the products and see a new layer of information, small videos in a picture, badges, points, etc.