The more personalized your communication is, the better relationship you will have with your clients, and the more money you will make.
As algorithms become smarter at personalization (using new AI), it becomes much easier to let an expert person make the small tweaks for each customer. The software will show you in an easily understandable way, what it “thinks” about each client and why. You can then add your insights and tweaks so that the system can do its personalization even better. Then the system will learn more about the client, and you’ll tweak it again, for each client. The better the system gets the faster and easier it will be to tweak each iteration. The faster you can tweak, the larger the client base that can be treated like this will be.