Tag Archives forEvent

Recipes for Blending People to Make the Right Kind of Event

Why?

You blend coffee, whiskey, tobacco and even genes to make the perfect result. Why not people in an event? What is the formula?

How?

A series of articles about blending the right people for the right type of event. Each article should deal with a different kind of event and try and find the formula using experiments and experience of others who do and deal with that particular type of event.

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December 8, 2016

Travel Bot

Why?

To help ensure the success of your trip.

How?

A text based bot you communicate with, and that understands the context of travel, both business and leisure. As you start making arrangements for your future trip, airfare, accommodations, appointments, tickets for events, etc., you inform the bot in plain English of all the details. You can also forward your confirmation emails to it to digest. The more information it gets, the more help it can provide. Alerting you to check in online when already possible, letting you know when some new exciting attraction becomes available at your destination exactly when you’ll be visiting, suggesting a where to have dinner before the show you have tickets for and even booking it for you if you want, etc.

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October 15, 2016

Redheads League for Hire

Why?

As an attention-grabbing ploy.

How?

Have a group of people all with flaming red hair for hire. If you have an event and want to get some attention at the event and from the media, hire them to attend. The bigger the group, the more they will stand out.

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October 6, 2016

The Modern Dating Club

Why?

To help people find each other romantically by using the best of both worlds, offline and online.

How?

First, online. People sign up and fill their profile details.
Second, offline. People go to an event at the dating club. It’s like any other bar or club, with drinks, a dance floor, love entertainment, etc. Only people who registered online can enter the event, and each gets a badge with a number to stick on their chest (similar to what you get at a convention.) When you are there, you try to enjoy yourself, look around until you see someone you like.
Finally, both offline and online working together: you then open the app and type in their number, check their profile, and if you are interested you “poke” them. They get an alert and can check your profile, and if they are also interested they “poke” you back. If that happens, you can look for each other in the crowd (or the app will tell you both where to go to meet each other – you already know how the other one looks) and take it from there. If not you just continue having fun until you see someone new you like and repeat the procedure.

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September 30, 2016

Joint Retail Store Events That Attract Customers and Partners

Why?

  1. You want to attract customers.
  2. You want extra income streams.

How?

By looking at the demographic and psychogenic markup of your current customers, you can find out other things that a large part of them are in-market for. Things that interest them or they are looking to buy.
You find such an interest area that does not contradict your brand, and find good partners in that field. Invite these partner(s) to do an event with you at your store.
Your customers will appreciate it (the large group that is interested.) The partner will like the new business and clients they get. And you’ll get a commission on sales from the partner.

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September 16, 2016