Online Public Transportation App for Travelers
Why?
You need to know how to get from one place to the another, but you don’t have an Internet connection to get updated information.
How?
A public transportation app that uses (and comes preloaded) many free wifi connection points around the world. Where ever you are you can get the most up to date public transportation information without the need to have an internet connection.
Icons made by Freepik
Give All Information for Free – Only Charge for Experience
Why?
Information is copied whether you like it or not. This will just get worse so why fight it. Experience’s hard to copy.
How?
Give away all of your knowledge for free. You’ll have a large and loyalty fan base. Then sell them experiences: live seminars and conferences, access to you and your staff, access to online tools, etc.
Icons made by Freepik
Easily Find a Free Space to Park
Why?
You go into a large multi-level parking garage, and would like to know where are the free spaces.
How?
Each car entering is given a reusable parking card with dual functionality: use it to pay and exit, and it will show you on a map (a small screen) currently where you can find empty spaces to park, and where you are. It’s a live map guiding you to the available spaces.
Icons made by Freepik
A Controversial Marketing Tactic for Selling to the Affluent by Using Both Exclusivity and Free at the Same Time
Why?
- It has an appeal to the affluent market. Firstly the exclusivity, and secondly by gifting, they can show others that they are affluent.
- It shines a certain light on the brand selling it this way.
- It’s a controversial marketing ploy. Firstly because it’s only available to the affluent, which will offend many who think equality is fair. Secondly because of the contrast of high price and free within the same product.
- It makes the buyer into a distribution channel.
How?
Sell the actual product for a high price for the product category. Give the buyer two things: a guarantee it will never be sold for a lower price; “lower quality” copies to give out freely.
For instance, a book could be priced at $100 or more, and the buyer will get either a certain number of softcover copies of the book, or an ebook (better to make these personalized with his name), that he can give away to anyone for free.
Icons made by Freepik
Peer to Peer Free Backup Cloud
Why?
For you to have your data backed up in a different physical location for free.
How?
Join the service and install the software on your device. Choose the files you want to be backed up. The same amount of space will be allocated for others’ data on your device. You can select multiple redundant backups, and you’ll need to provide the same amount of storage for others. Everything else is automatic.
Icons made by Freepik