Use Your Customer’s “Future” Image to Help Him Commit
Why?
If what you are selling has a long run effect on your customer (exercising, financial security, passive income, etc.), it can help if you connect them to their future selves.
How?
In your communication, show them or send them their picture (you can ask it from them for a surprise you’ll be sending them) age processed, software can create their image an X number of years from now. Of course, your message should be congruent with this idea, and help them realize that their future self is the same person they are now, and why it is important that they invest in their future (by paying you.)
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Past, Present and Future Long Term Map
Why?
When you are at a certain point in you life when you already have a past and still have a future.
How?
A worksheet, notebook or an app. The main point is that the scale is years, for instance: last 5 years, this year, next 5 years. You fill the past at a year level with everything that was important to you from the past. Everything you think is important for you this year. Where you want to be (health, finance, family, education – anything you think is important to you) and what you want to do in future years.
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