3.2.1 Show
Why?
Get better attention from you website visitor.
How?
Wherever you need attention (a headline, sub-headline, paragraph, image, etc.), show an animated countdown (from 3 to 1 for example), and only then reveal the actual web page element.
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Interactive Sales Page – an Experiment
Why?
See if giving the visitor more control leads to better conversion (more conversion and higher quality ones.)
How?
After the headline ask the visitor to click on one of the following sub-headlines. Each will show them the sales letter with its different parts (benefits, features, testimonials, etc.) in a different order on the page.
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An Old Idea for Advertising New Media
Why?
Use and old technique to get attention in today’s media.
How?
When posting to social media like Facebook, use an image of an old newspaper boy holding a newspaper with today’s headline. The deadline for the post you are linking to.
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The Story Is More Incredible Than the Headline
Why?
When everyone is going in one direction, it might be beneficial to go the other way.
How?
Do the opposite of today’s headline to story relation, where the headline is usually more compelling than the story. Publish only stories that are more incredible than the – still excellent – headlines. The emphasis is not on quantity or speed, but only follows the simple rule of great catchy headlines with even better content.
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Fast Online Headlines
Why?
You need a good headline, and that is hard to do.
How?
A service that you send the story to and a professional editor and copywriter will create an exceptional headline for it.
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