See if giving the visitor more control leads to better conversion (more conversion and higher quality ones.)
After the headline ask the visitor to click on one of the following sub-headlines. Each will show them the sales letter with its different parts (benefits, features, testimonials, etc.) in a different order on the page.
When everyone is going in one direction, it might be beneficial to go the other way.
Do the opposite of today’s headline to story relation, where the headline is usually more compelling than the story. Publish only stories that are more incredible than the – still excellent – headlines. The emphasis is not on quantity or speed, but only follows the simple rule of great catchy headlines with even better content.