To help ensure the success of your trip.
A text based bot you communicate with, and that understands the context of travel, both business and leisure. As you start making arrangements for your future trip, airfare, accommodations, appointments, tickets for events, etc., you inform the bot in plain English of all the details. You can also forward your confirmation emails to it to digest. The more information it gets, the more help it can provide. Alerting you to check in online when already possible, letting you know when some new exciting attraction becomes available at your destination exactly when you’ll be visiting, suggesting a where to have dinner before the show you have tickets for and even booking it for you if you want, etc.
You are returning to the same hotel because last time was great. You may want the same room you had or the exact opposite, and you might want something different.
The hotel should track your history and when trying to book again, actively offer you both options.
Hotels understandably show you the best photos of their rooms, grounds and the hotel building itself. These are many times misleading.
A website where people can upload their photos from their real life experience at the hotel. You can browse and look what’s probably a more realistic depiction.