Creative people want to facilitate change. Sometimes it better to keep the old and not change. How do you make sure when is the right time for a change and when is it better not to?
Get an external ombudsman to keep a watchful eye continuously on your operations, plans, projects and also the market. He will be impartial and any recommendation he will make, he will also support with detailed analysis and explanation.
Most trend analysis is being published by someone who has some other agenda, and that skews the results.
Start with particular interest area(s) like fashion, online games, technology, etc. The main important point is that it is independent. It’s vetted and curated by experts in the field who are also vetted for no hidden agendas. This will give you a clear view of fads and trends.