Get Your Store Visitor to Approach You
Why?
It’s hard, awkward and many times doesn’t result in a positive outcome, when you approach a visitor to your store and ask if they need help.
How?
When a visitor comes in, position yourself within his eyesight but too further away to have any comfortable verbal exchange. After a short while, while observing him try and catch their eyes and just – in a “by the way,” familiar and welcoming style – smile and wave at them as if welcoming back an acquaintance, then continue immediately doing what you were and not looking at them. It is very different than anything they usually experience in a store. It breaks the script they have in their mind of how things happen in a store, and if done correctly, will result in many more visitors coming to you and asking for help.
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Know How Well Your Influence Worked
Why?
Some theorize that it’s not the influence that makes the change in your subjects’ mind but what they tell themselves in their minds after the get your message. It will be beneficial if you knew what it was and if it’s negative or positive.
How?
A mechanism that detects that a visitor to your web page (a sales letter, opt-in page, etc.) is about to act (leave your website as an example), and pops up an overlay on the page that asks them to give a short input to different sections on the page (different influence techniques). You explain that it would help you to better provide what you are offering (you can provide an incentive.) The object of this is to get them to tell you their self-talk – what they are saying to themselves – so you can see if it’s negative, and use that to improve your on-page influence techniques. They can see the original page and new boxes under each section where they can write what they think.
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Map of Influential Bloggers’ Presence Online
Why?
To see visually where these bloggers are publishing their writings and get a birds eye view of their network of influence.
How?
Write a crawler that would scan the internet and map who publishes where. Using this constantly expanding database you could see a map of influence for a specific influencer: where is his main point of influence and what other publications is he using to enhance his footprint and influence.
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