Share your insights immediately. It serves as a journal for you, as a stimulus to others, and as a place for discussion.
Use existing software (a WordPress blog for instance) to create a place where anyone in the company (or any other organization) can write an insight they just had – immediately and without waiting for the next meeting or report. This helps you journal your insights, helps others by stimulating them, and is a place where this interaction between your insight and it’s stimulating effect on others can create interesting discussions that may lead to more insights and concrete actions.
There is currently a cat and mouse game going on between visitors and marketers. Marketers try to gather as much information and insight about each visitor to their website, visitors don’t like it, and try to obscure the information, even though it can be very beneficial to them (if handled correctly.) Maybe this will help.
When they visit our web page, show them what is known about them in a popup window, and in a way they can, with simple clicks, correct the wrong information. This will demonstrate that the marketers are transparent about what they do, explain to the visitor why it’s important they work together for mutual benefits and give the marketers more accurate information.
It would be helpful to discover who else is advertising to your audience, how long, what ads seem to work for them (based on time used), etc.
A service of marketers. Create profiles that would be included in the target audience of the marketer, monitor these profiles, and register all the information available like ad creatives, times presented, first seen, last seen, linked to, etc.) Based on these samples detect patterns that show what and who is doing well with your audience.
There is much insight in what successful people think made them a success.
Publish periodically an article of the rules of a successful person. The article is also an interview that you conduct with them, where you get all the insights and tips regarding these rules, that they think are their secret for success, and how to implement them.
You need to develop a process for scaling and systemizing your business. Why not get insight and inspiration from the best?!
Publish diagrams and flow charts with explanations of the best processes and system out there, developed and used by the best companies.