It’s interesting to see things through the eyes of great business leaders.
Do deep interviews with business leaders. Keep their anonymity and even obscure particular facts as needed to keep them anonymous. This will make it easier for them to speak more freely. What we are after is their true view of the world, what it means to be in their position, how did they get there, etc. the good, bad and ugly – all anonymously.
You already have a character that is both famous, and his multiple facets are well known from the media.
Write a fictional novel around that character, or even a series of books with their own world, mixing known facts, background and stories with fictional ones. Just like historical fiction but based on known business leaders.
We all saw, heard, read about leaders in our times. Most have many facets to their personality that we perceive in a certain way as adults. How do kids see people like Steve Jobs?
Devise an experiment where we expose kids to different facets of these leaders, and then ask them in detail what they though.