Scrambled Words Ads That Grab Attention
Why?
To stand out from the many other ads out there.
How?
Research showed that some words, when they have their letters mixed up – except the first and last letters – are still readable by us. Use this technique in ads to grab attention.
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What’s in a Name?!
Why?
Show how names of people and their lives only mean what meaning they give them.
How?
Stop motion animation of letters. Start with two letters and show examples of famous people and interesting things they have done. Add a letter and do it again. Change a letter, add another one, again and again. Start winding down after a while until only one letter remains: I.
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