You want to have a luxury car but don’t want to pay a full price and don’t need it constantly.
A service that offers partial ownership of luxury cars. You have usage credits depending on your share in the car. You can reserve the car with or without a driver. The service maintains the car for a monthly fee paid by all owners; that is also based on their share in the car.
Luxury is more than just paying a high price. With a truly luxury item or service, there is that certain something that makes it so.
Publish articles on new places, services, and products, that have that quality but not (yet) the price tag.