Luxury Car Sharing
Why?
You want to have a luxury car but don’t want to pay a full price and don’t need it constantly.
How?
A service that offers partial ownership of luxury cars. You have usage credits depending on your share in the car. You can reserve the car with or without a driver. The service maintains the car for a monthly fee paid by all owners; that is also based on their share in the car.
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Luxury in Value but Not in Price
Why?
Luxury is more than just paying a high price. With a truly luxury item or service, there is that certain something that makes it so.
How?
Publish articles on new places, services, and products, that have that quality but not (yet) the price tag.
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The Guide to Unexpected Luxury
Why?
Find the gems nobody knows about.
How?
Publish articles about unexpected places of luxury. Places that might be small and even near you, but you never heard about.
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Luxury Marketing Book
Why?
Marketing luxury is a different game.
How?
A book that shows the differences and what makes luxury special, luxury history, and the different approaches to marketing diverse kinds of luxury.
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