There are multiple platforms used to communicate with a brand, and in many, there is an expectation of immediate reaction.
A bot that replies intelligently to messages by analyzing the message, then responding with a short explanation this is so you know we’re on it, and if possible some concrete answer.
As an attention-grabbing ploy.
Have a group of people all with flaming red hair for hire. If you have an event and want to get some attention at the event and from the media, hire them to attend. The bigger the group, the more they will stand out.