Get income from users that currently don’t pay but want to.
Most freemium models offer you a free version of their SaaS app. This version is usually limited but many times already very useful to many users. First, is the user who we never pay. Then there is the user that needs more functionality and is willing to pay for that. But there is a third kind of user, the one who does not need any extra functionality but is so satisfied with the free version that he would gladly pay for it, even if just to show his appreciation and support. Offer a low-cost payment option for this – the third type of – user.