Many web pages exist that are today’s equivalent of “yellow” newspapers. They are not very particular about what they publish as long as they get the clicks.
These websites rely on user behavior, so let’s make them change by obscuring their metrics. Create an army of participating users that “behave” in counter-intuitive ways to confuse these websites. By commenting and liking and visiting all kinds of pages on these sites, if done in sufficient numbers, will obscure the accurate view of user behavior from the publisher. These should be centrally coordinated and seem totally random.
Now you are trying to get as much information as you can about me, and I am trying to block and obscure that information.
Have a single repository where we “meet.” You show me all the information you have on me, and why it is for my benefit to letting you use it, and I’ll allow you unblocked access to me and the information I permit you to use, so you can accurately target me individually.