Name Your Price Experiment for Retailers
Why?
- Find out what price is right (at least how your customers see it.)
- Grab attention.
How?
Advertise that for today (or this week) this product can be bought by what the customer thinks is the fair price. The product should not have an MSRP printed on it (like a book), and an important part is, that they read (and maybe sign) explanation for why you are doing it. Most important, is including what is involved in pricing a single product in the shop (explaining the cogs, how long they stay on the shelf on average and how much that costs, shipping to the store, cost of money “sitting in it”. Basically, show them the real cost for the store of offering them the product.) Then they can buy it for what they think is fair.
An analysis should follow this experiment to find out if there are interesting patterns of behavior.
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Why Some Longer Numbers Are Easier to Remember Than Others
Why?
Don’t you find that some long numbers like a phone number or a social security number are easier to remember than others?
How?
Try and find if there is any pattern to the easily remembered numbers, and if it’s consistent with all participants or is there any personal bias.
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I’ll Tell You When You’re Complaining So You Can Stop
Why?
Complaining is not good for you. It would be nice if you had someone to remind you to stop when you’re complaining.
How?
Have a smartphone app that monitors your speech patterns (intonation, pitch, words used etc.) When it detects you’re complaining it’ll alert you to stop.
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