Get income from users that currently don’t pay but want to.
Most freemium models offer you a free version of their SaaS app. This version is usually limited but many times already very useful to many users. First, is the user who we never pay. Then there is the user that needs more functionality and is willing to pay for that. But there is a third kind of user, the one who does not need any extra functionality but is so satisfied with the free version that he would gladly pay for it, even if just to show his appreciation and support. Offer a low-cost payment option for this – the third type of – user.
Most people don’t hesitate to pay for a newspaper or magazine but will probably not pay to read something similar on the web. Maybe it’s because they do not get anything physical they can say they own. They miss the feeling that owning something gives because it’s not physical.
A series of experiments trying to have a physical element of owning as part of paying for an online subscription. One way might be to have a printed copy of anything they read and would like printed periodically (weekly or monthly) and delivered to the subscriber. In essence, they get their own magazine – uniquely theirs – in physical form to own forever.
As a good measurement of what was the right answer.
Allow users to donate how much they want (maybe even less than 1 dollar cent), based on their satisfaction of the result they got in the SERP. This will give a better indication as to what is a really useful answer to a specific query.
You have enough fixed POS stations in your store for regular business, but sometimes you have special events and the lines become too long, customers are unhappy, and you are losing money because some just walk out or are in a grumpy mood when you offer them some upsells.
Use handheld POS terminals that work wirelessly, and have extra help go to people standing in lines to pay and process the payment for them where they stand quickly.