The Editor’s Picks Magazine
Why?
It’s all about credentials. But not the credentials someone else gives, but the credentials the editor gave. Most magazines write about someone or let them write for them because of outside credentials.
How?
Publish a magazine where the only credential that counts is what the editor thinks. Only articles of personal judgment are published. The people profiled are chosen because the publisher and editor regard them highly, even if they are unknown to most of the world. It’s an entirely personal (but explained) point of view in each and every article published.
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Find Out What Is Your Personal Brand
Why?
Before you “sell” yourself, you need to know what is it you are selling.
How?
By guiding you with questions and examples, experiments and analysis. An app that will take you for a trip from the basics to knowing exactly what is your personal brand, who are your audiences and how to sell it to them.
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Put the Customer in the Advertisement
Why?
It’s getting harder to get the attention of potential or existing customer with our ads.
How?
When communicating with them through advertising using personal channels like email, instead of just showing them how others are benefiting their life with our product, put them inside the ad. If Coca-Cola is now showing young people in their ad’s image it would be good if we could insert a photo of the customer into the ad showing him how his life is good with Coke.
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Tell Us the Secret Experience You Love Where You Live
Why?
Let us fall in love with where you live by sharing with us your secret and personal experience that makes you love the place where you live .
How?
Submit your personal experience so others can read it and get your personal view of your city. They will reward you with their own stories and reactions.
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