Emphasize testimonials might lead to higher conversion rate.
Use a big picture of the person giving the testimonial that changes after a short time (3–5 seconds after it becomes visible on the viewer’s screen) to the actual testimonial (text or video that plays silently.)
See picture where they were taken in a fun way (and get inspired.)
A smartphone app that shows you pictures others have taken of the spot you direct the camera at. You see a stream of photos taken of the spot and can “like” and also see their “score.”